Which do you click?
You’re looking for whatever, a camera, a vacation, a business location.
You type your search into the box (since I only use Google, I’ll just assume the following is approximately accurate with Yahoo, Bing and others) and you see what you are looking for in the top couple of results and in the shaded, top, paid result.
Which do you click? I go with the natural result and I’m not really sure why other than an innate sense of “why make the company pay for me when I was looking for it?” Why shouldn’t I give Google some money? By any measure, I use its free services more than I use almost any other company, paid or not, probably more than most of the other companies I use added together.
I was though tempted to serially click on the paid BP ads for “oil spill” and so on that were in the news this week. I didn’t. But, I really wanted to.
4 comments:
I seldom ever click the paid content because I don't trust I'll get the lowest prices.
And I'm a YAHOO! girl. I've tried Google and Chrome and love it but my first love and first response is YAHOO!
As soon as I am convinced that there is a difference, I will pay attention to which search engine I use. I have an idea of what I am looking for and go straight to it.
I guess I am a neanderthal on line.
It's funny, when I first went online back in the 90's I used Yahoo's search page, messy as it was. Then I used Dog Pile and another one that I don't quite remember, something with light in it. Then there was the plain page of Google with its almost always accurate results, I haven't left.
Hey Mark, welcome from Thomas' place. Have you noticed that he can say something in three lines that it take me three paragraphs to say?
I almost never use the sponsored results mostly because I think that because they paid for that placement, they really aren't the most relevant and are likely to just be "selling" me -- something I will avoid at all costs.
The organic results seem more honest and relevant to me.
But then, I've also learned over the years what sites to look at for lowest prices on the kinds of things that I'm looking for and so almost never use a Google search for these types of queries.
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